284: Longtail Keywords Are Dead

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - A podcast by Chris Schaeffer, Certified Google Ads Specialist - Mondays

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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Jason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we’v...