331: Secret Settings in Google Ads

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - A podcast by Chris Schaeffer, Certified Google Ads Specialist - Mondays

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Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.(5:45) Settings overview(8:24) Turning off/on mobile apps in display campaigns(15:45) Final URL expansion in Performance Max(21:20) Auto-apply recommendations(30:00) Ad suggestions automatically added to campaigns(35:06) Optimized targeting in display campaigns(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and languageWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library