332: Pros and Cons of the Search Campaigns that We Run in Google Ads

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads. (6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only(26:11) Pros and cons of search campaigns with broad match and target CPA(32:31) Pros and cons of Performance Max campaigns(34:57) Pros and cons of dynamic search campaigns(38:23) Pros and cons of shopping campaigns(40:42) Pros and cons of brand campaigns(43:10) Pros and cons of funnel-adjacent campaigns(46:02) Pros and cons of remarketing on search campaignsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com