341: Fundamental Truths About Google Ads That Will Never Change

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change. (5:51) Introduction to the topic(8:15) Starting simple is the best way to launch Google Ads(9:56) Clicks and conversions come from the top ad positions(17:50) Lifetime value is the gold standard of Google Ads knowledge(23:45) The “black box” is real and growing(30:43) Cost per conversion is defined by cost per click and conversion rate(35:20) You can’t control how much you personally see your ad(38:22) Search terms will always matter(40:33) Ad copy and assets are the only chance you have to communicate with the search user(43:16) The answer is always “let’s run an experiment”We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask  your Google Ads questions at www.paidsearchpodcast.com