342: How to Lower Your Cost per Conversion - Part 1: Cost per Click

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click. (16:05) Lower your bids(25:35) Broaden your targeting(33:05) Try a different bidding strategy(38:56) Improve your Quality ScoreWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/