Google’s Goals Are NOT Your Goals (Episode 454)

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing - A podcast by Chris Schaeffer, Certified Google Ads Specialist - Mondays

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Let's talk about Google Ads! This week Chris Schaeffer discusses how your goals differ from Google's goals and why that is very important to understand. Also a guest appearance from Joey Bidner who talks about engaged view conversions. And a few PPC questions answered from listeners. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/kvKP-KFIlu0 ...