The use of AI to drive the evolution of Marketing: Sarah Kim, Iron Bow Technologies

Listen as Cheryl Cook, SVP, Global Partner & OEM Marketing as she discusses Gen AI and how it is driving the evolution of Marketing with Chief Marketing Officer, Sarah Kim, from a valued partner, Iron Bow Technologies. They touch on how Gen AI is driving efficiencies, empowering marketers with knowledge and driving productivity forward. They speak briefly cover personalization at scale and how big of a topic that actually is, and they share we need to collectively navigate the ethical, legal, security and other challenges that come with Gen AI and learning models.