Making the most of connections to start a business

When today’s guest moved cities, continuing her landscape photography as her primary income felt impossible without local connections. She considered the contacts she did have and realized they were in the dog world. Combining her love for dogs with her love for nature, Kim Hoshall utilised these contacts to launch a pet photography business. She’s tried many different pricing structures and marketing strategies in the last ten years, and in today's episode- we spoke all about them!We coveredFrom a career in dance to professional photographyNo connectionsHow Kim's income is split between landscape photography and pet photographyThe importance of connections How to get started in a new cityKim's best lead source Why offer multiple session types, and is that working?IN THE MEMBERS-ONLY EXTENDED EPISODEThe attraction to destination adventure sessionsKim's most popular productHow Kim reaches her typical average sale and what she wants to changeStarting a local dog community podcast as a marketing strategy