Zoe Scaman, Founder Of Bodacious - Becoming A Trailblazing Marketing Strategist

You better be strapped in before you start listening to this episode of The Places We'll Go Show with Zoe Scaman, the Founder of Bodacious. There is no other way to describe Zoe other than an absolute powerhouse! Zoe takes on every challenge that comes her way, despite whether or not she has experience in that field, or if it gets her into trouble from time to time. She has worked on some incredible project from articulating the idea of fandom for Netflix, completely re-branding multiple celebrities, to even re-inventing the Dallas Mavericks! Zoe describes herself as a "Swiss Army Knife" and we cannot dispute that by any means. She is a true inspiration for so many people across the globe and has a energy that is contagious. It's impossible to hear Zoe talk and not want to instantly get up and take life by the horns. Topics: The concept of fandom Cynicism in the marketing world Her "troublesome" childhood Navigating her next chapter as a mother Where Zoe gets her motivation from Pushing the boundaries Her network of "avengers" Her hopes for her newborn Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.