Pushing Boundaries in Sports Nutrition with Federico Muyshondt

In today’s episode, I sit down with Federico Muyshondt, CEO of BODYARMOR Sports Nutrition, to discuss the evolution of the sports nutrition industry and the importance of staying ahead in a competitive landscape. Federico shares how his team has transformed BODYARMOR and Powerade by focusing on innovation, functionality, and global expansion. He highlights how athletes’ expectations have changed and the critical role sports nutrition plays in modern sports. Federico also reflects on how discipline, the "Mamba Mentality," and a strong family foundation have shaped his leadership and entrepreneurial success.