S1 2. Experimenting with Your Process: Tips from Lloyd George

The ebbs and flows of the journey of a content creatorWhat happens behind the lens and microphone of a content creator? A lot.Being a creator and podcaster today can mean a variety of things. But how do you figure out what works for you, and how long to do it for until it’s time to switch it up?Lloyd George is a content creator by night & project manager by day. His company Cre8tor Hub helps content creators start, manage and grow their podcast.  I first met Lloyd after scrolling through TikTok and stumbling (and obsessing about his) incredible videos about his podcast journey. Since January 2022, he’s accumulated over 1.5 million views and has continued building a community of aspiring podcasters through tips, giveaways, and resourceful content for beginners. Lloyd started dabbing into the podcasting world in 2018, and I’ve invited him on the show so that he could share his experience of starting a podcast and how it has increased his confidence not only in the podcasting world but in his personal life as well. No one says, 'if you're not going to be a multi-book author, don't write.'(Podcasting) is a creative journey of exploration, and the more you do it, you'll find out if you like it and not, but you'll never know if you never try. Lloyd GeorgeIt’s all about Mindset and CommunityMindset can be limiting, or freeing, and so Lloyd and I also dived into the scarcity mindset that many creators have (especially podcasters!) and how instead of viewing other creators as competition, you can support and share their content or use it as a starting point for your own episode. Spoiler alert: we’re stronger together!Lloyd and I share our love for creating community through authentic content, and this episode ended up being more of a conversation of two creators who ‘met’ (virtually) after months of following and admiring each other’s work online, so I also ended up unveiling a lot of my own process of The Podcast Space’s online strategy, building a Membership, a course, and allowing myself to figure it out as I go. We speak about the ups and downs of the content creation journey and the importance of being part of a community in order to stay motivated in the long run.We also focus on the importance of making small tweaks to your content creation process, which can have a big impact on your podcast: Lloyd shares how tweaking his podcast flow almost doubled his episode downloads. And what you need to know in order to create content that performs well on Instagram, TikTok, YouTube and more.Topics discussed in this episode:Podcast processThe journey of the content creatorPodcast content strategyLimiting beliefs as a podcasterHow to start your journey in podcastingTakeaways from this episode:Try new things regularly: Try new things every 2 weeks to keep your content fresh and interesting. This can lead to finding a new approach that works better for you and your audience.Optimize your content: Optimize your content for the platform you have chosen to focus on, for example, for YouTube, use keywords in the title and tags, have an attention-grabbing thumbnail, and upload from your desktop to increase likelihood of success.Be part of a community: Being part of a supportive community can help you overcome challenges and stay motivated. Support other creators and use their content as a starting point for your own ideas.Make an impact: Instead of trying to produce the perfect piece of content, focus on making an impact and getting someone to think....