S1 42. Podcast SEO 2: A Practical Guide to Multimedia Content & YouTube, with Sarah McDowell

As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer.Let's talk about how to do this effectively.When optimizing your podcasts for Google, it's vital to focus on two key aspects. Firstly, improve your page speed. Faster pages can captivate and hold your audience's attention. Techniques such as compressing images and embedding videos can help achieve this. Remember, Google values user interaction, and the longer your audience stays on your page, the better.Secondly, make use of multimedia content. Google's algorithms favor pages that have a variety of content forms, not just text. Engaging infographics, intriguing videos, and high-quality images can boost your SEO ranking significantly.Want to learn more? For the full list of links, resources and show notes, please visit:https://bit.ly/3Qbpz0jResources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFeeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp