S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox

Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.Chapters:00:00 Introduction and Common Podcasting Questions01:14 SEO and Content Strategies for Podcasters03:29 Website Strategies for Podcasters07:36 Optimizing Episode Pages for SEO13:08 Leveraging Backlinks and Internal Links16:40 Monetizing and Promoting Your Podcast21:10 SEO Maintenance and Optimization Tips24:50 Boosting Local SEO for Your Podcast25:08 Maximizing Sponsor Visibility25:34 Creating Helpful Links and Pitching Guidelines26:51 Importance of Sponsorship Packages and Media Kits28:41 Debating Podcast Landing Pages vs. Hosting Platforms31:10 SEO Benefits of Podcast Content32:59 Using Transcripts and Show Notes for SEO34:38 Recommended Tools for Podcasters37:08 Investing in a Professional Podcast Website38:36 Using 'We' vs. 'I' in Your Brand49:00 Conclusion and Final ThoughtsWhy Your Podcast Needs Its Own SpaceOne of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website.The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business.Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-coxSubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links:Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspaceRiverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9EDescript (Edit a podcast as easily as a word doc) -