Spend vs. invest: power of your financial policies

ROI is an archaic concept in the business world as much as in our personal lives. Instead, we should be thinking value on investment, which comes in many forms. The concept of value can certainly include quantifiable returns, but it is more about the ones that meet our emotional needs. Suppose you think about your personal investment strategy. In that case, you may desire a sound retirement account, a pre-paid college tuition program for your children, or knowledge that you can afford the best possible care if something happens to your health. Our companies need the same type of needs met, albeit they come from a broader population. For example, we need to have improved confidence in our products or people, accelerated brand recognition, or reputation protection. These benefits can be considered an investment value, which Alyssa Lum, the founder of Luminate Financial Planning, helps explain.