A Playbook on Trust and Resilience — Chicago Red Stars

Teamwork and sports go hand in hand. But professional sports teams are also businesses — and in business, cross-functional collaboration is the key to success. From the players and coaches to the marketing and business teams, the Chicago Red Stars have found that trust, integrity, and authenticity are the winning strategy for effective teamwork. In this episode, former Head Coach Chris Petrucelli and Director of Marketing and Communications Rachel Parrish give us the play-by-play on how teamwork has kept the Red Stars bonded together since their start in the inaugural season of the National Women’s Soccer League. We unpack the team’s common-goal mentality on the pitch, how the marketing team aims for a more authentic brand approach to connect with fans, and how the contributions of each arm of the organization are essential to winning. We even get a behind-the-scenes look at how the team’s skillful footwork helped them work together to choreograph a dance video.