05. From Fashion Blogger to Style Icon: They Said I Couldn’t Do It - Caitlin Taylor

In this episode, Caitlin Taylor breaks down the science of styling and how to choose pieces that truly represent YOU! She shares her journey from fashion blogger to personal stylist and founder of her own label, revealing how personal style is a powerful expression of inner confidence. Caitlin dives into the mechanics of styling, offering insights on making intentional wardrobe choices that empower individuals to feel their best. She also opens up about launching her fashion label, balancing creativity with business demands, and the importance of authenticity in both fashion and life. About our guest: Caitlin Taylor is a personal stylist and style coach with nearly 20 years of experience in the fashion industry. With degrees in psychology and journalism, she combines her expertise in style with a deep understanding of the way language and self-perception influence confidence. Caitlin is passionate about helping women appreciate their bodies, make smart wardrobe choices, and harness the power of fashion to feel amazing. Her extensive background spans both high-end designer brands and mainstream retail, equipping her with the skills to guide clients in maximizing the value of their existing wardrobes while making intentional future purchases. Based in Auckland, New Zealand, Caitlin offers her styling services both in person and online, empowering women everywhere to embrace their personal style with confidence. Follow Our Guest: Website: https://chasingcait.com/ Facebook: https://www.facebook.com/CaitlinTaylor.stylist Instagram: https://www.instagram.com/CaitlinTaylor.stylist Follow Us On: Instagram: https://www.instagram.com/the_powerhouse_alliance/** Episode Highlights: 00:00 - Episode Trailer 03:32 - From fashion blogger to stylist 05:15 - Finding your personal style 08:28 - Importance of outward expression 10:05 - Helping clients feel confident 12:43 - Navigating style transitions 17:51 - Launching a fashion label 21:47 - Challenges of starting a new business 25:41 - Maintaining presence and clarity 29:59 - Learning from mistakes 34:27 - Worst business advice received