09. Building A Charity, Battling My Self Worth and Impacting Women -Anna Paterson

Anna Paterson, founder of Everlasting, shares her emotional journey of building a nonprofit that empowers women through affordable clothing and styling services. From starting in her garage to managing a growing organization, Anna reflects on the challenges of entrepreneurship, including learning how to lead a team and managing the weight of societal expectations. She talks openly about the moments of self-doubt, the mental toll of running a charity, and how important it is to take care of yourself in the process. This episode is a heartfelt exploration of self-worth, resilience, and the power of clothing to transform lives—reminding us all that success is about more than just achieving goals; it’s about how we grow through the journey.About our guest:Anna Paterson is the Founder and CEO of Everlasting, a not-for-profit organization dedicated to helping women feel confident and empowered through their clothing. As a wife, mother, daughter, sister, and friend, Anna has spent years discovering her own worth and is now passionate about helping other women do the same. With over nine years of experience in the styling industry, she founded Everlasting with the vision of creating a space where women can feel fabulous in their clothes. All profits after costs are donated to related charities or reinvested into the organization to support its mission.Follow Our Guest:Website: https://shop.everlasting.org.nz/Instagram: https://www.instagram.com/everlasting_recyclingwithlove/Facebook: https://www.facebook.com/everlastingnzFollow Us On:Instagram: https://www.instagram.com/the_powerhouse_alliance/Episode Highlights:00:00 - Episode Trailer04:35 - Clothes give you power06:13 - Put on your alter ego10:16 - The guilt of donating: Is it really making a difference?13:01 - Different visions, business vs. charity15:54 - Giving back: clothing for women in need20:49 - Kids' needs first, my own last24:30 - Husband holds down the fort financially28:48 - Feeling like a butcher, baker, candlestick maker36:37 - Change approved: Brutiful is now a thing!39:34 - Someone tests my boundaries when I need a break42:38 - I’ve cried more since running this charity49:33 - We carry the heart of everlasting51:41 - Your legacy is how you make people feel