10. “How I am Revolutionizing Beauty with Natural Makeup That Slows Aging!”- Emma Peters

In this episode, I hang out with Emma Peters, the powerhouse behind Aleph Beauty, and we get into all the juicy bits of her journey. She spills the tea on a brutal moment when her mentor told her to "put a bullet in it" with her online store—which, let's be real, stung—but it ended up being the kick she needed to find her true passion. We dive into how pregnancy turned her into a label-reading ninja, and why she decided to create makeup that’s as good for the planet as it is for your skin. Emma’s got stories about battling the beauty industry's dirty little secrets and why her brand is all about high performance without the guilt. Trust me, you don’t want to miss this one!About our guest:Emma Peters is the founder of Aleph Beauty, a New Zealand-made natural makeup brand born from her passion for health-conscious, sustainable beauty. As a professional makeup artist, Emma became increasingly aware of the potentially harmful ingredients in mainstream products. Frustrated by the lack of options that combined high performance with clean, vegan, cruelty-free formulas and sustainable packaging, she set out to create her own solution. Aleph Beauty embodies Emma’s vision of a minimalist, multi-functional makeup range that enhances natural beauty while prioritizing the health of people, the planet, and its animals.Follow Our Guest:Website: https://alephbeauty.com/Instagram: https://www.instagram.com/aleph.beauty/Facebook: https://web.facebook.com/alephbeautyFollow Us On:Instagram: https://www.instagram.com/the_powerhouse_alliance/Episode Highlights:00:00 - Episode Trailer05:55 - Pregnant, needed an extractor fan09:25 - Found NZSCC, met key people14:25 - Retail store to Aleph21:30 - Seasons of life and business25:15 - Mistakes are just detours27:43 - When everything crumbles29:15 - What matters is right here33:25 - Organic products in plastic? No!37:09 - People say, "You look rested!39:40 - Mitochondria = cell powerhouse42:34 - Stay on track, pivot when needed45:11 - Focus on creativity, not contraction47:03 - Biggest mess-up moment