13. $140K/Day... But My Life Was Falling Apart! – Sera Cruickshank

Sera Cruickshank’s journey is a testament to resilience, transformation, and entrepreneurial grit. From stepping into a struggling diamond business and turning it into a multi-million dollar brand to navigating personal upheavals, including divorce and unexpected media scrutiny, Sera shares the unfiltered reality of building a powerhouse life. In this episode, she opens up about making bold decisions, trusting her intuition, and redefining success on her own terms.About our guest:Sera Cruickshank is an entrepreneur and CEO known for revitalizing The Diamond Shop, a legacy jewelry brand in New Zealand. With a background in marketing and branding, she transformed the business by pioneering online sales and embracing industry innovations. Beyond business, Sera is a mother, a leader, and an advocate for owning your story—no matter how unconventional it may be.Follow Our Guest:Guest Website: https://thediamondshop.co.nz/Guest Instagram Shop: https://www.instagram.com/thediamondshopFollow Us On:Host Instagram: https://www.instagram.com/the_powerhouse_alliance/Episode Highlights:00:00 - Episode Trailer02:01 - Sera’s unconventional journey into the diamond industry08:25 - Taking over a business in the middle of a global crisis14:40 - Balancing motherhood and entrepreneurship21:15 - Navigating major life upheavals and trusting intuition32:30 - Public scrutiny, media backlash, and owning your narrative40:15 - Lessons in resilience and personal transformation50:10 - Redefining success and what’s next for Sera