14. How To Master The Art Of Negotiation! - Noa Sheer

Noa Sheer’s perspective on negotiation is a masterclass in power, empathy, and value. In this episode, Noa reveals why everything in life is a negotiation—and how most of us are doing it wrong. From helping construction companies negotiate multimillion-dollar contracts to guiding women to stop undercutting their worth, she breaks down how to shift from power plays to purpose-led persuasion. Whether you're pricing your services, hiring a team, or renegotiating your boundaries, this episode will change how you show up at the table.About our guest:Noa Sheer is a negotiation expert, consultant, and founder of Sheer Negotiation. With a background in law, academia, and human rights, she bridges theory and practice to help individuals and companies achieve outstanding outcomes. Noa works with top-tier organizations globally and is especially passionate about equipping women with the tools to negotiate with confidence, clarity, and impact.Follow our Guest On:Guest Instagram: https://www.instagram.com/sheernegotiations/Guest Linkedin: https://linkin.bio/sheernegotiations/ https://www.linkedin.com/in/noa-sheer/Guest Facebook: https://www.facebook.com/sheernegotiationsGuest Youtube: https://www.youtube.com/@SheerNegotiationsFollow Us On:Host Instagram: https://www.instagram.com/the_powerhouse_alliance/Episode Highlights:00:00 - Episode Trailer01:00 - Noa’s journey from human rights to high-stakes negotiation05:00 - Why most people misunderstand what negotiation really is10:15 - Challenging stereotypes around what a “good negotiator” looks like14:30 - The orange story: A simple metaphor that changes everything21:00 - Women, pricing, and the cost of being underestimated28:50 - How to shift from price to value-based negotiation34:20 - The secret to uncovering what your counterpart really wants41:00 - Why trust-building is the real power move47:15 - Frameworks that make negotiating feel natural (even if you're new)53:20 - Tools to prepare for your next big business conversation1:00:05 - What every woman in business needs to hear before her next negotiation