Oprah's Personal Pedicurist: Gloria Williams- The Story

Gloria Williams is the Founder and CEO of Footnanny, an aromatherapy foot product, and healing business. She also works as a freelance nail technician and personal pedicurist for Oprah Winfrey for almost 20 years, where she’s developed a close personal relationship with Oprah. Aside from the great attention that Oprah’s Favorite Things list has generated after being on the list since 2013, Gloria also had some early luck with a viral tweet in 2012 that helped to launch her business. Gloria maintains her close personal touch with her customers through her products, just as her mother who she learned the art of healing did over the years. This Episode’s Heavy-hitters: - Gloria learned about the healing powers of old-fashioned massage therapy first-hand from her mother, who was known as the neighborhood healer for her amazing and powerful massages. - In high school, Gloria learned how to be an Administrative Assistant. She explains how that would help her later in life to make it further and further beyond what she could’ve done just being a nail technician alone. - Gloria met Oprah as she was taking care of Oprah’s “Glam Squad” at the salon that she worked at. Once she got a shot, she went feet-first and started building rapport with Oprah. - Gloria still makes her products herself (with the help of her chemist). She wants every single experience that her customers have to mimic Oprah yelling “OH MY GOD!” every time they open a product. - A simple tweak amounted to a big difference for Gloria-- she started selling some of the same or similar formulas of her regular products as male branded products and saw an increase in sales. It also helps her tell who is buying what products like never before. Be sure to check out https://footnanny.com/ If you enjoyed this episode, please leave a review/ rating: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on #thePOZcast. Check out a free demo today! https://bit.ly/2Fbm/BZ