8 Solutions To Fix An Amazon Campaign With Too Many Keywords
The PPC Den: Amazon PPC Advertising Mastery - A podcast by The PPC Den - Fridays

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In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more! Tune in and find out how Clement achieved a satisfying result after three weeks! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Overview: How Clement strategized the 6,000-keyword campaign 01:24 Intro 02:35 FIFA 2022 effect - Clement’s raspy voice 04:29 Recap of the previous episode 08:09 Solution #1: Keyword extraction algorithms 11:27 Solution #2: Removing duplicate keywords 17:20 Solution #3: Relocating keywords: 80/20 rule 19:23 Solution #4: Using a spreadsheet: Bolt file activity 19:57 Solution #5: Researching fresh keywords 21:40 Solution #6: Using the Amazon N-gram Analysis Tool 23:40 Solution #7: Maintaining a reasonable budget 26:24 Solution #8: Making bids on the new keywords 31:16 Presenting the “Comparing Table.” 34:14 Clement’s takeaway from this experiment 35:33 How Clement managed the entire process 36:44 Outro If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 🦡 Resources & Links The N-Gram Analysis Tool for Amazon Advertising | Ad Badger https://www.adbadger.com/amazon-ngram-analysis-tool/ Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List [The PPC Den Podcast] https://youtu.be/ePXoiXqzUKo How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo Negative Keywords in Amazon PPC - The Complete Guide https://youtu.be/WCwqvO63DhQ New Keyword Research Approach: Find New Keywords for Amazon PPC [PPC Den Podcast] https://youtu.be/-ItCqCFvqgo What Do I Do When a Keyword Doesn’t Convert? [PPC Den Podcast #95] https://youtu.be/luAa14Xnw1Q How to use Broad vs Phrase vs Exact - in Amazon PPC Ad Groups https://youtu.be/RaCPHBNO5no What Are All the Amazon Keyword Categories? https://youtu.be/1YSA91OJ-o0 Getting Started with Ad Badger: The Positive Keyword Quick Attack https://youtu.be/y-VantJaafk How One Keyword Can Apply to Multiple Products [PPC Den Podcast #94] https://youtu.be/sXEHl2yzdSE Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 🦡 Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin Podcast Coordinator: Myreen Garcia Sejalbo