AMZPPC #121: The ACOS Power Ratio for Amazon PPC

From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it can help you keep your campaigns in check. We'll see you in The Badger Den! Highlights: 0:00 Intro 1:40 The Lin-Rodnitzky Ratio 4:54 ACOS Power Ratio 7:23 How to Use the ACOS Power Ratio 12:39 Closing Thoughts 13:35 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno ([email protected]) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver