AMZPPC 64: Search Frequency Rank: How to Identify Most Important Keywords

You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting. Today’s episode, however, is all about search frequency rank and how to identify your most important keywords. You want to think bigger about your keywords, and we want to provide a bird’s eye view for doing so. We’ll see you in The Badger Den. Episode Highlights 03:50 Topic intro 07:04 Brand Analytics Search Terms Report vs Sponsored Products Search Term Report 10:30 Search Frequency Rank 13:00 Click share and Conversion share 15:25 Keywords and Search Frequency Rank 22:30 Single keyword campaigns 26:20 Top of Search Ad Placement 33:10 How to Win Amazon Choice Badge 25:48 Farewell Links & Resources Listener Q+A: Calculating Placement Settings: https://anchor.fm/theppcden/episodes/AMZPPC-44-Listener-QA-Optimizing-Placement-Settings-e5iupl Make Your Best Keywords Better with Single Keyword Campaigns: https://anchor.fm/theppcden/episodes/AMZPPC-49-Make-Your-Best-Keywords-Better-with-Single-Keyword-Campaigns-e8e7nb All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!