AMZPPC 67: Grow Your Amazon Campaigns with Demographics Data

It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol have to do with demographics reporting.)** Be entertained as you learn what information is available on the demographics report and, most importantly, how to use this information to your PPC campaigns gain. You won’t want to miss out! We’ll see you in The Badger Den. ** Important note: Neither The Badger nor anyone at Ad Badger condones underage alcohol consumption. Episode Highlights 00:00 Intro 06:55 What’s up with Amazon’s Demographics Data? 16:25 Interesting flaw within Demographics Report 20:00 Predicting the future of Demographics Report 27:30 Search by ASIN -- NOT keyword 30:10 Demographics strategy: How to grow your campaigns 34:25 Final thoughts + farewell! Links & Resources Amazon Brand Analytics, part 1: Search Frequency Rank: How to Identify Most Important Keywords: https://anchor.fm/dashboard/episode/eatiks Amazon Brand Analytics, part 2: How to Raise Lifetime Value with Market Basket Report: https://anchor.fm/dashboard/episode/eb2g9d Amazon Brand Analytics, part 3: What Consumer Behavior Says About Your Amazon Brand Analytics: https://anchor.fm/theppcden/episodes/AMZPPC-66-What-Consumer-Behavior-Says-About-You-Amazon-Brand-Analytics-eb7k4a All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Thank you for listening! Please like, subscribe, and leave a glowing review. Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you!