AMZPPC #86: Amazon PPC Data Trends To Shape Your 2020 Strategy

How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for the first half of 2020,  breakdown how it affects your performance, and share their predictions for the next six months. We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:05 Evaluating the PPC data for 2020 6:20 Cost per Click 11:15 Why are sellers pausing campaigns? 15:40 ACOS and Ad Spend 18:30 Impressions 20:00 Conversion rates 23:00 Outlook for the second half of 2020 and closing thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno