Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137]

Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights: 0:00 Intro 0:55 Why badger? 4:40 Keyword not converting well but it’s the main product descriptor 6:50 Product targeting campaigns for ranking organically 11:14 How to overcome restricted ads? 12:03 Smashing PPC nuggets? -- Thoughts on principles 16:41 1% CTR and 10%+ CVR rank 19:44 Different ranks in different zip codes 21:18 How accurate are Amazon suggested bids 23:04 What helps organic rank more-- PPC or influencers? 26:05 Similar products in “catch-all” campaign? 26:27 Generating sales with 1 exact match keyword, would negative exact hurt sales? 27:08 Negative keywords in automatic campaigns (RPSB) 30:18 Best time frames for optimizing trend analysis 33:45  Prevent keyword duplication 35:32 Ad Badger agency pricing 37:00 Keyword ranking tips 37:45 Google ads for Amazon listings? 41:14 Strategy for beginner low PPC and small increments? 43:32 Minimum requirements for PPC job positions 47:58 Raise bids for placement modifiers on product pages? 50:28 Products with high bids and low selling price 52:17 New Amazon PPC agency likelihood? 52:42 High quality offerings in low quality categories tips 53:09 New auto campaigns with low click no sale advice 53:05 Extracting PPC data advantages 54:49 Notes on Ad Badger application strategy 55:11 Campaigns for every color variation? 55:55 Is Amazon automation a scam? 56:12 PPC manager salary? 57:02 Video ad ranking inaccurate compared to exact keyword campaigns 58:35 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links What to do about low click - low sale keywords How to be a great PPC manager Apply for Ad Badger PPC Marketer Our favorite keyword research strategy is RPSB. Ad Badger’s Amazon SEO Mini-Series featuring Steven Pope Steven Pope’s YouTube channel, My Amazon Guy Never miss the latest in Amazon PPC tips and best practices Where to find all episodes and show notes Get the Ad Badger App - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker