Bidding On Branded Keywords: What Happens When You Turn Them Off?

In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords.  So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro!  We’ll see you in The PPC Den!  🦡 Highlights 00:00 Overview: Branded Traffic in your PPC Campaign  01:00 Intro  02:11 Small talks with Abe Chomali  05:13 Bidding in my own name  08:18 Abe’s Experiment: Investing in a Client’s branded keywords  09:01 Protecting brand while ignoring the competition  14:20 Reducing brand traffic spend  17:05 Impact of branded traffic on sales  26:22 Shallow Keyword Depth  31:52 Branded and Non-branded reporting  34:06 Balancing branded spend and performance  36:02 Factors to consider in branded traffic  37:44 Interviewing Abe Chomali  If you like what you hear, leave us a video review!  🦡 Resources & Links  -- How Ad Badger Manages Amazon Keyword Bidding  -- The Basics of Doing Keyword Research for Amazon PPC Campaigns  -- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC?  -- How Many Keywords Should You Have Per Amazon Ad Group? -- How to Optimize Keywords with 0 Sales in Amazon PPC  -- Keyword Cannibalization in Amazon PPC  -- How One Keyword Can Apply To Multiple Products  🦡  Get our content library with a checklist that covers every nook and cranny of Amazon Marketing. Subscribe to our newsletter. Look through all our show notes. Book a call to discuss Amazon PPC strategy. -  Host and Executive Producer: Michael Erickson Facchin  Guest Co-Host: Abe Chomali of XP Strategy PPC Management  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto