Brand Metrics: How Do You Make the Most of It on Amazon Advertising

Amazon’s new-to-brand metrics determine whether an ad-attributed sale was made by an existing customer or a new one, and knowing how to navigate this will make a difference in how you optimize your PPC plan to either reach new customers or build greater loyalty with existing clients. This week, Daniel Tejada of Straight Up Growth, joins Michael to tease out everything within Brand Metrics as well as actionable steps for what to do within each section. Some of the sections are straightforward, but some are more unique. You’ll want to optimize accordingly. See what we mean in The PPC Den! Highlights 0:00 Intro– Get to know Daniel Tejada 05:14 Looking at Brand Metrics 08:17 What problems does Brand Metrics solve? 11:14 What you’ll see within Brand Metrics Overview 15:00 About Total Brand Shoppers 16: 12 About Engaged Shopper Rate 17:42 Customer Conversion Rate 18:47 % Sales New-to-Brand 19:00 Click into a category 20:30 Walkthrough of Key Metrics 22:40 Walkthrough of Awareness & how to boost it 30:05 Walkthrough of Consideration 33:56 Walkthrough of Purchased – BOFU metrics 38:25 What to do first in Brand Metrics 45:25 Chatting Amazon PPC is fun If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Daniel Tejada Where to find Brand Metrics on Amazon May 2019’s Episode on Making Sense of New-to-Brand Metrics An Introduction to Targeting Options on the Amazon DSP Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Daniel Tejada Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker