Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords?

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns.  Is that too many keywords?  Find out how two experts approach this challenge. The fun isn't over yet! Tune in next week for part two, where we will share the result of the campaign restructure. Highlights 00:00 Keyword Campaign - Topic Overview  02:45 Intro  03:57 Migration from Another Solution to (Ad Badger)  05:23 Importance of Account History  08:35 Data Analysis on Amazon PPC  10:25 Market and Data Analysis  13:39 Importance of Keyword Research  17:55 Tools for Keyword Research  20:25 Isolation of Branded Keywords  26:03 Bidding of New Keywords  28:05 Campaign Restructure  31:47 Outro  If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt  Resources & Links  Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ How Do I Structure Amazon Campaign Names? [The PPC Den Podcast]] https://youtu.be/2y751qK6Z9Q  Campaign Naming Systems [PPC Den Podcast, Ep 8 -- From the Archive] https://youtu.be/VzD8mKDe9oQ  Should You Segment Your Branded Keywords In Amazon Ads? [PPC Den Podcast Ep. 40] https://youtu.be/OZCjjU0_Q_E  How Should You Name Your Amazon PPC Campaigns? https://youtu.be/oWdYZWJrZsM  LIVE Amazon PPC Campaign Audit [PPC Den Podcast Ep 60] https://youtu.be/ECxuSTo9mDI  How to Create Single Keyword Campaigns in 20 Seconds with Ad Badger (and why you should) https://youtu.be/9WtkBsNOgBo  What To Do About Low Click - Low Sale Keywords [PPC Den Podcast 135] https://youtu.be/o-O0kJlGogQ  How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw  🦡  Subscribe to our newsletter: https://www.adbadger.com/newsletter/  Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ Host and Executive Producer: Michael Erickson Facchin  Guest Co-Host: Clement Hynaux  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno  Graphic Designer: Karolina Facchin  Podcast Coordinator: Myreen Garcia Sejalbo