How Can I Use Amazon Advertising Stats to Manage My PPC?

Understanding Amazon PPC statistics and trends helps you be a better Amazon PPC-er by giving you an understanding of what’s happening market-wide and not just your niche, thus allowing you to avoid false positives and any data misunderstandings. In this episode, Stephen Noch of Ocean PPC and Michael dissect advertising trends from the last year and offer strategies for making the most of the new intel. Take notes, and optimize accordingly! We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 2:30 Small talk: Mike is a new dad! California is cold! 4:15 Amazon PPC Stats Overview 6:20 How does Amazon PPC data impact your work? 10:37 Amazon PPC Stats Trend: Average Order Value Decrease 13:20 Amazon PPC Stats Trend: Cost Per Click Decrease 14:08 Amazon PPC Stats Trend: ACOS Invariable 17:16 Takeaways & strategies with Amazon Stats Trends 20:49 Summary of Marketplace Month-by-Month Analysis  21:49 New: Amazon Stats Day of the Week Analysis 27:56 Slash PPC bids on Amazon Friday End-Of Day?  31:57 Amazon Highest AOV Days on Average 33:52 Amazon PPC Stats Trend: Campaign Types 44:20 Your homework: Optimize accordingly If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links Where to find Stephen, Ocean PPC Amazon Advertising Stats Why Should I Optimize Prices on Amazon Advertising? How Do I Fix My Decreasing Conversion Rate on Amazon? How Do I Evaluate Amazon Buyers’ Activity After Black Friday- Cyber Monday? Get The Amazon Advertising’s Campaign Types Reference Guide 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto