How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?

In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:33 Intro of Alfredo Roselli 02:37 What to do after Black Friday, Cyber Monday 03:39 Tip #1: Be sure you have your targeting ads on 04:51 Tip #2: Have “gifting” keyword 06:17 Tip #3: We should never be budget-capped 07:12 Tip #4: Don’t miss out on opportunities 08:16 Historic data after Black Friday, Cyber Monday 09:38 Tip #5: Normal good PPC optimization - Expected Value Evan 11:34 What to do with the historic data at hand? 13:33 What does your Optimization cadence look like? 18:07 General Tips on Quarter 4 Conversion Rate summarized 20:07 “Burnout Barry” - tired of Amazon PPC 25:32 “Mad Max” - Amazon PPC day trader 30:22 Summary and Outro If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [PPC Den Podcast 147] How You Can Approach Seasonality in Amazon PPC  [PPC Den Podcast 127] How To Find Winning Keywords For Manual Campaigns - Amazon PPC Amazon Advertising Stats [PPC Den Podcast Ep. 5] Getting the Most Out of Amazon PPC Management [PPC Den Podcast 122] Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin