How Do We Calculate Amazon ACOS?

Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier!  Let’s discover more as we watch and listen to these two brilliant minds!  We’ll see you in The PPC Den!   Highlights 00:00 Topic Overview 00:13 Introducing Elizabeth Greene  01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC  04:06 Elizabeth’s New YouTube Video: https://youtu.be/f2rRUMGou7o  08:00 Elizabeth’s Spreadsheet on How to Calculate ACOS  11:00 Elizabeth’s formula for forecasting ACOS  14:16 Defining the ACOS formula  19:33 Can PPC influence conversion rate?  20:15 Example: How to calculate ACOS with the formula  22:00 When do we use this formula?  29:01 Closing remark  If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt  Resources & Links  Where to find Elizabeth Greene: Junglr - YouTube https://www.youtube.com/@Junglr  Elizabeth Greene’s A NEW way to calculate ACoS https://www.youtube.com/watch?v=f2rRUMGou7o  How to Forecast Your Amazon PPC Approach [PPC Den Podcast] https://youtu.be/gsY2JSd4OsU  5 Hidden Amazon PPC Ratios [PPC Den Podcast #118] https://youtu.be/dWzOuv0HrdE  What Ad Metrics Should I Track Weekly for Amazon? [The PPC Den Podcast] https://youtu.be/nS3uArZ8bMU  Balancing Amazon PPC Optimization and Expansion [PPC Den Podcast #120] https://youtu.be/_tHOzN_WiEA  3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It [PPC Den Podcast #119] https://youtu.be/tkcoCt7k5gY Why Amazon’s Search Query  Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 10  Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4  Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast Book a call to discuss Amazon PPC strategy Host and Executive Producer: Michael Erickson Facchin  Guest Co-Host: Elizabeth Greene  Senior Producer: Nancy Lili Gonzalez  Video and Audio Editor: Pedro Moreno  Graphic Designer: Karolina Facchin  Podcast Coordinator: Myreen Garcia Sejalbo