How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic)

Odds are, your approach to product targeting has been wrong. Don’t worry. We have everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. This episode is a re-release of one of our most popular episodes. Please note the resources and link section for any relevant updates, such as expanded product targeting and the latest bulk files update. We’ll see you in the Badger Den! 🦡 Highlights ​​ 0:00 Nancy shares what to expect in this episode 2:20 How you THINK product targeting works 4:50 1st Thing You Didn’t Know: What product targeting actually is 11:44 2nd Thing You Didn’t Know: Only at ad-group level 15:48 3d Thing You Didn’t Know: Auto-campaigns are weird 19:54 4th Thing You Didn’t Know: Sponsored Display & product targeting 22:38 5th Thing You Didn’t Know: Formatting ASINs in bulk operations 26:32 Quick episode recap & summary 28:05 Deep cut, having fun, & hanging out If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? How to Triple CVR with Amazon Retargeting Ads What Brand Halo? The Sponsored Brands Attributed Purchase Report Amazon’s Sponsored Products: Everything You Need to Know How Amazon Product Targeting in Manual Campaigns Really Works Why & How to Use New Bulk Sheet Features in Amazon Ads The Amazon Campaign Types Reference Guide RPSB: Still the Best Keyword Research Strategy? Amazon’s Sponsored Display Ads: The Definitive Guide 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto