How To Become An Advanced Advertiser for Amazon PPC Campaigns

What Would Alfredo Do? This week, Michael sits down with Ad Badger PPC Campaign Manager Alfredo Roselli to talk about his Amazon PPC strategies, tactics, and best practices. The pair discuss how to fix campaign structures, increasing coverage,  ACOS data delays, and more!    We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:55 Alfredo’s Productivity Philosophy 5:55 “Coverage” as a PPC term 9:55 Picking Up On The Nuances 11:20 Fixing a Campaign Structure 13:40 Implementing N-Gram Analysis 18:40 Increasing Coverage With Sponsored Display 23:50 Dealing With High SKU Accounts 29:14 Looking At ACOS With Data Delays 33:42 Search Behavior Randomness 🦡 Resources & Links Answered Prayers: Negative ASIN Targeting Comes To Auto Campaigns How Product Targeting In Manual Campaigns On Amazon Actually Works (Classic)  How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022 How Do I Make The Most Of Amazon’s New Broad Match Update? How Do I Implement N-Gram Analysis On Amazon PPC? How Do I Make Excellent Amazon Sponsored Display Videos On Budget? The Sponsored Display Double-Tap Amazon’s New Sponsored Display Audiences One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes​​​​​ Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto