What Ad Metrics Should I Track Weekly for Amazon?

Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one’s definition of success– hey, it varies!-- and also different ways of logging the information so it doesn’t get lost and so no one gets overwhelmed. We’ll see you in The PPC Den! Highlights 0:00 Intro– Hot & humid 6:15 Cadence of how you digest data at a high level? 14:03 What goes into your weekly high-level overview? 20:07 Benefits of tracking month to date? 23:30 Ratio-based metrics to track 28:30 Custom monthly reports & communication 31:15 Product-level metrics 36:55 Tip: Campaign manager diary 40:13 Do your weekly reports. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Greene Junglr Follow Mike’s memes on LinkedIn Binge our PPC Boosters Series Why Amazon’s Search Query Performance Dashboard is Awesome Book: Traction  Click-up Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno