What Do I Do When A Keyword Doesn’t Convert? (Classic)

Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 Nancy shares what to expect in this episode 1:55 Intro 3:45 What to do with keywords that have zero sales 5:05 Search terms vs. Keywords 9:10 Keyword case study 11:05 When should you pause a keyword? 18:28 Keyword management in practice 24:13 How to interpret and act on your keyword data 37:45 Managing converting keywords 41:15 Closing thoughts 🦡 Resources & Links How To Optimize Keywords With 0 Sales In Amazon PPC What To Do About Low Click – Low Sale Keywords 3 Filters To Use Weekly In Your Search Term Report On Amazon Long Tail Search Terms: The Amazon PPC Silent Killer All Things Negative Keywords New Keyword Research Approach: Gain New Clients For Amazon PPC Bidding On Branded Keywords: What Happens When You Turn Them Off? How To Do Keyword Research For Amazon PPC: Back To Basics How To Tell A Story With Amazon PPC Data To Boost Client Satisfaction The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How To Optimize For Total ACOS Goals In Amazon Advertising How Do I Fix Low-Impression, Low-Click Keywords In Amazon PPC? New Keyword Research Approach: Gain New Clients For Amazon PPC 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto