What’s The Difference Between Large vs. Small Amazon ASIN Accounts?

The PPC Den: Amazon PPC Advertising Mastery - A podcast by The PPC Den - Fridays

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Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure,  how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outside Your Best Practices 21:08 Activities That Scale 27:46 Tackling Weak Spots 33:23 Analyzing Low Impact Product Practices 40:08 Determining Where To Focus Your Time 43:05 Final Thoughts 🦡 Resources & Links Where to find Elizabeth Greene: Jungle - Youtube The Problem With Optimizing Low-Converting Products (And How To Solve It) What Is A Good Amazon Campaign Naming Structure? ​​The Complete Amazon Campaign Types Reference Guide Find Your Bid Style: Which Of These 7 Amazon PPC Personalities Are You? How Do I Implement N-Gram Analysis On Amazon PPC? Case Study: How Do I Fix A Bad Amazon Campaign Structure? Why Amazon’s Search Query Performance Dashboard Is Awesome 5 Hidden Amazon PPC Ratios How Do I Fix My Decreasing Conversion Rate On Amazon Advertising? 🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto