Why Community Matters for Amazon Advertising [AMZ PPC # 142]

Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business. The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon. We’ll see you in The Badger Den! Highlights: 0:00 Intro - Rain sounds & Noemi’s background 6:30 On building communities around products 7:55 Why build community before launching products? 10:07 What is a community? 11:44 Differences between an industry influencer and a community page 14:00 Why sell to a community? 17:45 How community helps buffer sales during dips 21:20 Why community is the fun part of your business 24:11 Branded community, general community, or niche community? 25:10 How to determine if this is a traffic source worth investing 29:01 Why shoppers buy from community vs elsewhere 30:36 Consider timeframe before going the community route 32:20 Outro - Where to find Noemi If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Listen to Noemi's music Wizards of Ecom podcast Noemi's famous cat Amazongroupchat.com Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker