How PPC & SEO can work together for huge results (w/ Diantha van Surksum) | Ep 34

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this episode, I talk to Diantha van Surksum, an ex-colleague of mine and Freelance SEO Specialist, on how PPC & SEO can work together for better results.Follow Diantha van Surksum on LinkedIn: https://www.linkedin.com/in/diantha-van-surksum-040a8089/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters00:00 Introduction to Data Visibility and Collaboration00:30 Welcome to the PPC Mastery Podcast00:43 Guest Introduction: Dianta van Serksen01:12 SEO and Google Ads Synergy01:48 Dianta's Career Journey03:15 In-House vs. Agency Experience04:50 Breaking Down Silos in Digital Marketing06:27 Combining SEO and SEA Data09:35 Practical Collaboration Tips17:18 SEO Fundamentals for Google Ads Specialists27:21 Impact of AI on SEO and SEA34:24 Final Thoughts and Key Takeaways38:19 Closing Remarks and Contact Information38:52 Podcast Outro and Additional Resources