How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36

🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditKat Sale is the Co-Founder of House of Performance and has grown her agency to 14 people in just a few years. In this episode, you'll learn why it's so important to build a good company culture, and how Kat has done that at HoP.Follow Kat Sale on LinkedIn: https://www.linkedin.com/in/kat-sale/🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters00:00 Introduction and Guest Welcome01:05 The Journey of House of Performance02:23 Building a Unique Company Culture05:53 Challenges and Growth09:02 Team Dynamics and Client Relationships17:25 Future Goals and Reflections22:37 Firing a Difficult Client23:13 Addressing Burnout in the Industry24:31 The Importance of Curiosity and Perseverance27:02 Specialization in Digital Marketing28:38 Balancing Work and Family Life32:05 Rapid Fire Questions38:53 Final Thoughts and Takeaways