Episode #057 - Quora's Laser Focus on Advertiser ROI with Sarah Smith

This week on The PPC Show we're joined by Sarah Smith, VP of Sales and Operations at Quora. Fun Fact: She's the 45th user on Quora and a former music teacher from Wisconsin. Four big highlights from this week's show. 1) The benefits of investing in Quora. 2) Sarah talks types of advertisers seeing success with Quora Ads today (diversity of verticals - B2B SaaS, Consumer, Education, Recruiting, startups and public companies). Facebook is great for the top of funnel marketing, but there is no intent, and at the bottom of the funnel, AdWords is great to capture the last click. Quora is the only platform that can be used to influence buyers during the evaluation/consideration phase of the purchase process with relevant content and ads. 3) We discuss latest features released and how to get started - recently launched website retargeting in addition to topic based targeting which captures high intent. 4) Quora's laser focus on advertiser ROI - In addition to offering a conversion pixel from the very early days of the platform, advertisers are seeing meaningful results. For example, Winnie has seen 4-5x better conversion rates than other platforms and AdStage has seen roughly 2x lower CPAs than other platforms.