Episode #076 - What is ROI and How to Calculate It?

Welcome to episode #76 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Andrew Breen, the President at Outshine. In this episode, Andrew discusses what ROI means, how to calculate it, and how to focus your time on the tasks that impact revenue. Stay tuned as he covers: - Defining ROI and the tools you need to find it - How to calculate ROI - Our job is to let platform do it's job - Finding the biggest levers to pull that will drive business results