Special Edition - This Week in Ad Tech Headlines for May 9th

The PPC Show Podcast - A podcast by AdStage

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This week Paul Wicker is joined by JD Prater as they break down the latest news and trends in ad tech and digital marketing. Article Links: Facebook Offline Conversions https://www.facebook.com/business/news/improve-customer-acquisition-with-the-power-of-lead-ads-and-offline-conversion Google AdWords Similar Audiences for Search and Shopping https://support.google.com/adwords/answer/7151628?hl=en You can add Merchant Promotions using the web user interface in Bing Merchant Center or by uploading a promotion file. https://advertise.bingads.microsoft.com/en-us/blog/post/april-2017/merchant-promotions-%E2%80%93-promote-your-sales-before-searchers-click-your-ads Tune - Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal https://www.tune.com/blog/mobile-ad-fraud-24-billion-clicks-700-ad-networks-reveals/ Paradox of Choice - Revisited http://www.newneuromarketing.com/the-paradox-of-choice-revisited Which channels do consumers use when researching products before buying online? http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/