This Week In Ad Tech News and Headlines (May 15-19th)

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. Show Notes. GOOGLE Google advertisers can now see historical Quality Score data in AdWords Plus, no more hovering over individual keywords to see Quality Score data. http://searchengineland.com/google-adwords-quality-score-reporting-improvements-275010 2 things Data by day - segment it and watch your QS change over time. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score (hist.),” “Landing page exper. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)” — show the last known score in the selected date range (as far back as January 2016). Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. http://searchengineland.com/purchases-google-quietly-opens-beta-request-google-merchant-center-275182 Schedule offline conversion imports in AdWords http://searchengineland.com/now-can-schedule-offline-conversion-imports-adwords-275307 Imports from files can be scheduled daily or weekly. Need to use Google Sheets or link to a file over HTTPS or SFTP. You can’t upload a file on a schedule obviously. Uploads can be scheduled to import daily or weekly. Last June, Google launched a native conversion syncing solution for Salesforce users. Google Adds Expandable AdWords Ads With Carousels on Mobile http://www.thesempost.com/google-adds-expandable-adwords-ads-carousels/ Twitter Biz Stone is going back to Twitter. Medium and Jelly. Welcome back Biz! Twitter updated its privacy policy on Wednesday so that it can use the information it collects about people’s off-Twitter web browsing for up to 30 days, as opposed to the previous 10-day maximum, http://marketingland.com/know-twitters-latest-privacy-policy-update-215112 -The micro-blogging giant has also chosen to start tracking what apps are sitting alongside Twitter on users' phones, their locations and what websites they've visited. For the latter, that's only for sites that integrate Twitter content, like embedded tweets. Furthermore, the company will "not store web page visit data for users who are in the European Union and EFTA States. It's easy to understand why Twitter is making these changes: it's been reporting some torrid financial results of late. In February, it reported increasing losses from $167 million in the fourth quarter of 2016, compared to a year-earlier loss of $90 million. For 10 straight quarters it's reported slowing growth. Settings & Privacy -> Your Twitter data Paul: You are currently part of 18291 audiences from 3842 advertisers. JD: You are currently part of 13733 audiences from 3078 advertisers. Show notes: https://twitter.com/settings/your_twitter_data FACEBOOK Facebook Delivery Insights Ever wonder if your ads are competing for visibility in the Facebook auction? Or how much they’re competing against each other? There’s a lot that goes into determining who sees which ads on Facebook. Put simply there’s too much content available to be able to show people everything they could potentially see on Facebook, every day. Well Facebook took some big steps toward providing more campaign transparency and predictability with Delivery Insights. https://blog.adstage.io/2017/05/17/facebook-delivery-insights/ Facebook Video Bug! The bug affected billing only for the following conditions: for the video carousel ad unit; when the advertiser chose to bid on link clicks; and only for people who were on smartphone web browsers. https://newsroom.fb.com/news/2017/05/video-carousel-ads-on-mobile-web/ Facebook Algo Update! Reducing Links to Low-Quality Web Page Experiences https://www.facebook.com/business/news/reducing-links-to-low-quality-web-page-experiences