Roger Edwards - Trust in Insurance

Hi Everyone,We are onto episode 2 of season 2 and this time I have Roger Edwards with me.Roger is an independent marketing consultant and has worked within the insurance world for many years. He is bringing his experience to help us understand how to avoid enraging customers.My 3 key takeaways,1. Trust in insurance is the basis for people engaging and not engaging with our sector.2. Roger's 3 key communication tips: assume your client knows nothing about your product/service, speak in their language and avoid jargon!3. Roger's experience of difficulties placing a life insurance claim.Please let us know if you have any thoughts on what we have been discussing. Roger has an award winning podcast of his own the Marketing and Finance Podcast, that you can find on all major podcast platforms.Roger is also an avid vlogger and has a popular youtube channel that you can watch. You'll find a lot of his travel videos there amongst other bits, one was even spotted and landed him a feature in a National Geographic documentary!Next time I have Leo Miles from Macmillan Cancer Support joining me. We are going to be talking about cancer and insurance.