16 | Building a Community on Instagram with Samantha Pregenzer

In today's episode, I'm chatting with Samantha Pregenzer, a blogger and professional organizer in San Francisco, CA. She is a NAPO member, DIYer, and the writer behind the Simply Organized blog. Helping people get organized is her passion - but the blog and thriving Instagram community are the heart of her business. Today, we are digging a little deeper into how her business got started, and how she grew her Instagram following to where it is today!   (00:00) – Introduction to this episode(00:55) – Introduction to Samantha Pregenzer(02:05) – Why Samantha started her blog before Instagram(05:13) – How Samantha plans out her Instagram content(08:46) – How to get the best lighting in your Instagram photos(11:09) – How many clients Samantha gets from her Instagram(12:23) – What other opportunities have come to Samantha(15:02) – Where the majority of her traffic comes from(21:38) – How Samantha prices her services(33:19) – What Samantha makes working for The Container Store(34:19) – The down-low of liability insurance(37:50) – The secrets around NAPO’s pricing suggestions(40:12) – How Samantha handles clients red flag clients (41:53) – Samantha’s #1 tip for organizers just starting out(48:08) – Samantha’s take on organizing virtually with Evernote(50:47) – Samantha’s first organizing job (52:10) – Episode Wrap-Up   The rest of the show notes can be found at proorganizerstudio.com/blog/instagram