#106 Product-Led Growth with Analytics & Data - Adam Greco @Amplitude

We enjoyed talking to the analytics veteran and product evangelist Adam Greco. Adam has more than 20 years of experience in the industry. We talked about the importance of good data for marketers and product teams, the shift from sales-led growth to product-led growth as well as the upcoming trends around machine learning and AI. Table of content: 00:30 - Intro Adam 02:40 - The rise of data 05:10 - Privacy, GDPR & more 13:25 - Marketing vs. product analytics 19:00 - Tracking based on business questions 27:20 - Good tracking vs. bad tracking (example) 33:10 - The trend of AI  36:45 - Adam's advice for product teams Linkedin: Adam Greco Website: amplitude.com ✩ Follow The Product Bakery Podcast ✩ 👨‍💻 Linkedin: Product Bakery 📸 Instagram: @productbakery 🐦 Twitter: @productbakery20 🌍 Website: https://www.product-bakery.com/