#54 Giving Product Direction With a Product Strategy - Nacho Bassimo, Director of Product @Xing

Nacho works for more than 12 years in Product Management. One of his key takeaways after more than a decade was, that the product strategy is the most undervalued tool to make a product company successful. He decided to structure and share all his knowledge in his recently launched book: Product Direction.  In this episode, the Product Bakers and Nacho make a deep dive into how to define a product strategy and how to communicate and share it with the whole company to get full buy-in. 👉 Episode feedback survey ✍️   Table of content: 00:30 - Episode summary 02:00 - Intro Nacho 04:50 - The importance of a product strategy 07:20 - Product Leads drive product strategy 10:55 - How to start creating a strategy 18:10 - The timeframe 20:20 - Roadmapping based on strategy 22:55 - Roadmapping vs. OKRs 28:50 - Communication is key 31:20 - Mistakes to avoid 34:55 - Measuring strategy & its impact 39:30 - The most important things to take care of Nacho online: Linkedin: @juanbassino Medium: https://nachobassino.medium.com/ Podcast: Conversaciones de Producto Nacho's book: Product Direction ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🐦 Twitter: @productbakery20    🌍 Website: https://www.product-bakery.com/