#57 The Value of Good Content Design - with Jonathon Colman, Senior Group Design Manager @Intercom

I don't care who does the work; I do care that we solve the problem! That was one of the great quotes from Jonathon talking about what content design is and why it's so important to think about it.  In this episode, the Product Bakers and Jonathon discussed how to establish content design in a company and what positive impact it has on the UX and success of a product/business. 👉 Episode feedback survey ✍️   Table of content: 00:30 - Episode Summary 01:40 - Intro Jonathon 02:55 - The definition of content design 08:25 - Collaborating with product people 11:05 - Adding content designers to teams 13:10 - Measuring the impact of content design 16:00 - The role & responsibilities of a CD 19:15 - Desing principles 25:25 - When and how to hire a CD (team) 33:15 - Dealing with languages & internationalization 35:10 - Branding & Marketing 41:05 - The future of content design   Follow Jonathon:  Linkedin: @jcolman Twitter: @jcolman Intercom product & design principles: https://www.intercom.com/blog/intercom-product-principles How Jonathon maximized the impact of content design at Intercom Intercom's design team site and job levels for product and content designers Are you being clear or clever? A guide to narrative design Kristina Halvorson, Erika Hall, and Mike Monteiro talking about content Books on content design: Content Design, Strategic Writing for UX, Writing is Designing Events for content design: Design & Content, Button, Information Architecture Conference   ✩ Follow The Product Bakery Podcast ✩    👨‍💻 Linkedin: Product Bakery    📸 Instagram: @productbakery    🌍 Website: https://www.product-bakery.com/